Insights
Zeroing in on your Target with Customer Buying Persona
As times in business are evolving, so are customer expectations. Consumers today only pay attention to marketing communications that are tailored to them specifically and that are extremely relevant to their individual experiences. In a case like ..
How Ready is Your Organization in Embracing Change and Innovation?
Businesses are facing change at an unprecedented rate. The positive effect is that these changes enable advancements and end-to-end digital transformations allowing organizations to automate their processes, increase efficiencies and provide a bet..
UAE’s New Corporate Tax Regime and the Implications for Businesses
The United Arab Emirates (UAE) has long deliberated the need for a corporate tax. After clearing a defined path for taxation, the UAE’s Ministry of Finance has announced the introduction of ‘UAE Corporate Tax’ which shall be applicable from ..
Digital Transformation in Pharma Companies – Trends for 2022
We are at a point where digitalization has become necessary for businesses to operate efficiently. The traditional approaches are no longer profitable and sustainable, and they often aren’t feasible for the organizations’ plans for growth. Pha..
Best Strategies to drive Customer Engagement
Customer engagement is the ongoing development of a relationship between a company and a customer that extends far beyond the transaction. Over the years, the concept of customer engagement has seen great evolution, as more companies seek innovative ..
The Path To Better And More Secure Applications - CSaaS
It is impossible to exaggerate the significance of application security in enterprises. Businesses must take the necessary precautions to safeguard their sensitive information from data breaches, illegal access, and other disruptive risks to the s..